From Ideas to Reality

From Ideas to Reality


Idealab NY is a startup studio, focused on the earliest stages of a company’s creation— from idea to establishing product market fit. We look for big problems in the world to solve. We then co-found companies with extraordinary entrepreneurs to turn the most impactful and commercially promising solutions into thriving businesses.


idealab ny companies


idealab studio Companies








Energy Vault raises $110 million from SoftBank Vision Fund as energy storage grabs headlines. Imagine a moving tower made of huge cement bricks weighing 35 metric tons. The movement of these massive blocks is powered by wind or solar power plants and is a way to store the energy those plants generate. (TechCrunch, 8/14/2019). Learn more

Energy Vault Press Release


Energy Vault uses cranes powered by renewables to lift giant bricks into a tower.
When the sun isn’t shining or the wind isn’t blowing, lowering the bricks back down creates new energy. It’s one of Fast Company’s 2019 World Changing Ideas Awards winners. Learn more



Press Release: Idealab NY Launch
Idealab, the leading technology incubator, and The Trillions Co., the breakthrough social innovation seed-stage investment company, today announced a partnership to launch Idealab New York, a startup studio that creates and launches startups in Food, Education, Media, and Manufacturing. Learn more


Press Release: Nunbelievable Launch
Tony Robbins, the world-renowned, peak-performance strategist and philanthropist, has announced the creation of Nunbelievable, Inc. A mission-based, direct-to-consumer baked goods company, Nunbelievable supports the work of soup kitchens and is a natural extension of Robbins' 30-year mission to end hunger in the United States. Robbins leads Feeding America's 1 Billion Meals Challenge, which has provided 420 million meals in the past four years alone and is on track to provide a half-billion meals this year. Learn more


Idealab Founder Bill Gross' TED Talk 2015:
The single biggest reason why startups succeed.
Learn more


Jane Chen: Be Courageous Because You Will Fail.
The CEO of Embrace Innovations explains the most important skill for a successful entrepreneur. One out of every 10 babies in the world is born premature. One million die each year, many due to lack of warmth. Jane Chen, who earned her MBA in 2008, wanted to change that. “No baby should die from being cold,” she says. Learn more